Project focus
Research & ui/ux
Swipe bet
overview
Swipe Bet by Sportradar - Betting Made Fun with Swipe Bet
CONCEPT & ROLE
Swipe Bet is all about making betting simple and fun, like swiping on a dating app. Tasked with revolutionizing betting through engaging swipes and sports excitement, my role was to create a white-label prototype. I had to ensure an engaging user experience while offering a customizable design for Sportradar's clients, blending innovation with practical functionality for diverse brand adaptations.
CHALLENGE
The challenge was to design a brand-agnostic design approach, ensuring easy customization without compromising the engaging and straightforward core user experience. Through iterative design, user testing, and collaboration with developers, we tailored the app to meet the varied demands of the betting industry.
It started with an
idea. It ended as
a refined betting
solution.
APPROACH
Refining the Betting Experience
My research delved into potential clients, existing betting apps, and Sportradar's offerings, alongside industry design trends and user interaction styles. This comprehensive analysis informed Swipe Bet's design, prioritizing a swipe-centric user interface for quick, engaging bets. I scrutinized apps like Tinder for their seamless content delivery, applying these insights to ensure Swipe Bet's interface was not only intuitive but also customizable for Sportradar’s diverse clientele. This approach guaranteed an app that resonates with users and offers unique branding opportunities for clients.
DESIGN PROCESS
Sculpting Swipe Bet
Starting with critical questions to understand Swipe Bet's goals, I led the design from ideation to the final product. I created low-fidelity mockups to outline the user interface, followed by prototyping and user testing to refine our approach. This iterative process, enriched by direct feedback, culminated in a polished design, complete with user flow videos and guidelines, ensuring a seamless transition to development.
Challenge
Solution
01/ Quick and Easy Betting
Crafted a user interface that simplifies decision-making, using swipe gestures for rapid bet placement.
02/ Immediate Understanding of Bet Details
Integrated clear visual cues for sport types, bet types, and match details, ensuring information is instantly recognizable.
03/ Direct Access to Action Buttons
Positioned action buttons strategically within the app’s interface, making them readily accessible for swift user actions.
04/ Instant User Feedback on Actions
Implemented real-time feedback for user actions, enhancing user confidence and engagement with the app.
05/ Client Brand Customization
Developed a modular design system, enabling easy adjustments to align with each client's branding needs.
Final result & real case scenarios